National Screen Service

I thought I would start at the beginning for the time being. After a little initial research I discovered that the company who was responsible for the evolution of promotional posters and the reason behind its success for over 40 years from 1940 to the mid 1980's was the National Screen Service. Now defunct, because of the introduction of multiplex cinemas and the change in printing materials, it was once incredibly important and was credited as the control center for over 90% of the movie paper distributed. It was eventually bought out by Technicolour Inc in 2000.