Thursday, 1 July 2010

Poster Sizes: Half Sheet

Facts: They were first introduced in the 1910's along with traditional one-sheets and lobby cards with the standard being a horizontal format at 22" x28". They were used widely for a long time until the 1980's when one screen and one feature film at a time was the norm in cinemas. After lobbies had to be divided up to promote several different films at once there was less space for half-sheets and therefore they were gradually phased out.

Interesting Fact: They are now very rare and popular to collectors because they are easy to frame. Its preferable if they have no fold marks.

Below is a classic example of a half-sheet:

No comments:

Post a Comment