Poster Sizes: The Rest Of...

Insert
Facts: A vertical format American movie poster, measuring 14"x36", generally issued rolled and on thicker stock paper. Their smaller size makes them popular with collectors. Inserts from the 60's and before were often issued folded. Generally much rarer than a one sheet. Studios stopped issuing these in the early 1980's.
Interesting Fact: The last Insert found to be issued was for the February 1986 release of 9 1/2 Weeks with the NSS number 860033.

30 x 40
Facts: A vertical format American movie poster measuring 30" x 40" printed on a very heavy card stock material. Most 30" x 40"’s feature the same artwork as the one sheet and were issued rolled to the theatre exchanges. The National Screen Service number is normally found on the side on the poster, as opposed to the lower bottom as is the case with one-sheets.
Interesting Fact: They are very difficult to find in near mint condition because the card stock can crease easily.

40 x 60
Facts: A vertical format American movie poster measuring 40"x60" printed on a heavy card stock material. Most 40"x60"’s feature the same artwork as the one sheet and were issued rolled. They were primarily offered for major motion pictures only and were displayed both inside and outside of theatres. A 40x60 poster display would cost the theater up to 20 times as much as a one sheet to rent.
Interesting Fact: Only a few hundred of these were printed, and it was only printed once. Unlike the one sheet which was printed in quantities of 10,000 and up.

Lobby Cards
Facts: Lobby cards are no longer used in theaters and are rarely printed for today's films. These small posters on card stock (usually 11"x14" in a horizontal format) were generally produced in sets of eight, intended for display in a theater's foyer or lobby. A lobby set typically consists of one Title Card, a lobby card of special design usually depicting all key stars, listing credits and intended to represent the entire film rather than a single scene; and seven Scene Cards, each depicting a scene from the movie. There are also Mini Lobby Cards measuring 8 1/2" x 10" (stills).
Interesting Fact: While lobby card sets were phased out of the United States theatres in the mid-1980's, other countries still issue them. Lobby cards are still produced in English for major productions and shipped for international use.