Something I noticed every month when buying either 'Total Film' or 'Empire' was that there would always be a movie poster on the back. Obviously given the context there would have to be, but I find it interesting as to which film would be given the back page. A pattern I have found is that it's never usually a film that is expected to do well, but instead one that may underperform. It's as if being given the back page is an extra marketing boost.
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